Marketing for Everything from Startups to Big Brands
The following content was live blogged from ad tech SF 2013: Much of the talks were focused around just what is native advertising?
Native ads are ads that enhance the user experience rather than disrupting it.
There is an interesting balance in Native Ads: we see much more engagement than traditional display ads but how do we still accomplish our business goals? What do we measure and how do we know it’s working?
I recently learned about a new feature of FBX from an article in ad exchanger (featuring my company). Now, Sponsored Story inventory is real-time biddable. This is awesome and I’ll tell you why…
I have been working feverishly on a new website for marketers called MarketingToolkit.org. It helps sort out all of the tools that are available across the web.
So often someone will come to me and say something to the effect of…
“I’m trying to put together a list of websites to show display ads on and I don’t really know where to start. I tried google but…blah blah blah.”
I have always been interested in hyper targeted advertising. If you need to spend hundreds of thousands of dollars, some of those dollars will eventually be used to serve useless impressions. However, if you only have $1,000 , you don’t have the luxury of wasted dollars. So, I am going to make a series of posts that show how to get hyper targeted marketing and advertising.
Here is #1…
I got to meet Matt Cutts this year at SMX. He is really the nicest guy ever. He says hello as if he remembers you. Maybe it’s because he meets so many people but anyway, it was an awesome experience and a bunch of us chatted about how we would run our own search engines.
There, I said it. When designing a website, content sliders are very rarely the best course of action to take and I will explain why, but first a little explanation on Information Design.
Everything that goes on your website is essentially marketing messaging/imaging etc. Information design is choosing these marketing elements that are the most important and matching that importance to their prominence so that visitors who arrive at your site will understand your company as you would like them to.
Alright, Several people have asked for this and I have guided so many people through this process that it is time to put it on paper…or screen. There are so many considerations when launching a website that it can feel overwhelming at times. No need to fear; there are a few key decisions to make that will narrow down your options and I have made the guide to building websites to help you.
Where to start your retail business is an age old question that entrepreneurs struggle with. You’ve heard it before the most important thing when starting a business is location, location, location. This is a practical guide for figuring out where to start your business for free. We will go over each step in putting together an analysis of locations based on your market segments.
Psychographics are a more sophisticated method of segmenting your target audience. Traditionally, demographics were used in order to segment customers. This meant using factors like age, gender, race and income. However, there are more to people than just their income. People have different values, beliefs and customs that affect their willingness to buy and maximum willingness to pay. Nielsen (the company that does T.V ratings) has developed 66 types of psychographic profiles that better represent the lifestyles and consumer behavior of real people.
I will introduce two methods for finding where to start your retail business. But first, i made a really great template to do all of this. I simply ask that you sign up to get email updates of only the best posts like this one.
I read tons of business oriented books and this one was by far one of the most interesting and informative. If you are involved in any part of the retail chain it will help you. The authors make wild predictions about the future then justify them with rational explanations. “50% of brands and retailers will disappear” and “The ultimate collapse of the traditional retail/wholesale business model is now clearly visible”.
Whoa, this video shows the new Google insights and it looks amazing. Find out what people are looking for and watching, how people are secraching, what people are saying and where they’re clicking. (Plus the interface is killer)
You check out the tools here: Google Real Time Insight Finder
Hi, I'm Graham. I am a Multi-Channel Marketer in SF. I have helped Start ups, small businesses and big brands scale their marketing efforts since 2007.
