Software is eating the world
I agree! The number of software companies and products are expanding with no end in sight…
However, the one thing that is not expanding is our attention. Everyday, we are getting better and better at screening out ads and only letting in what we think adds value to our lives. Hopefully you see the disconnect here. The more software exists, the more demand there is for each person’s attention. So, the question you should be asking is “How do we get people to pay more attention to MY product, in a sea of Saas?
The answer is Traction! The demand for traction talent will increase right behind the demand for technical talent and I refer to this as the Traction Revolution.
I have recently joined Tradecraft as an Instructor of Growth and we are looking to solve this problem.
In case you haven’t heard of Tradecraft:
Tradecraft is a full time, in-person immersive training program for people who want to become either a ux designer, growth hacker or sales and business development professional.
I want to help set a new precedent for the skills and knowledge of traction professionals at startups and help people to develop the skills to become lifelong learners.
Wanna join?…Get Traction